- A recent study showed that some people who live longer and healthier, past 100 years old, have a higly active Youth Gene...
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WHAT THE EXPERTS HAVE TO SAY
"We’ve always known that genetics plays a big role in skin aging, but thought there was nothing we could do about it. Now Avon introduces ANEW Genics to help women unleash their skin’s youth potential. I have seen Avon’s research and really truly couldn’t believe the results- the science is just so good." Dr. Cheryl Karcher Avon Consulting Dermatologist
"10 years in the making, Anew Genics is truly the next generation in anti-aging skin care. I am proud of the partnership we have forged with experts in Human Longevity Research to bring this breakthrough to fruition and am excited to offer this genetically inspired skin care line to women everywhere." Dr. Glen Anderson Director of Global Skin Care Development
ANEW'S ANTI-AGING REVOLUTION
ANEW scientists were inspired by research uncovering a secret to human logevity.
A GENE INSIDE ALL OF US
- ANEW'S R&D innovation team had to know....does this gene function in skin cells too? Is it linked to skin cell behavior?
AVON'S DISCOVERY
Specifically, Avon discovered that, in skin cells, Youth Gene activity:
- Decreases with age
- Decreases with UVB (sunlight)
- Changes with Oxidative Stress
FURTHER...
....an increase in this youth gene's activity boosts key proteins in skin that can help skin look younger*
*based on in vitro testing.
Designed to stimulate the Youth Gene in skin cells to help them act younger*!
*based on in vitro testing
How the Youth Gene works in skin cells
Avon's in vitro testing showed that stiumulating the youth gene resulted in a boost in the production of key skin components!*
- Including an increase in: Collagen synthesis Hyaluronic acid production
*based on in vitro testing.
Is for every woman who wants younger-looking skin
Genics delivers the moisturization of night cream plus improves the appearance of skin's texture, wrinkles and discolorations.
OVERNIGHT------Skin looks alive, healthier and radiant*
IN 3 DAYS---------Skin looks dramatically smoother*
IN 4 WEEKS-------Look up to 10 years younger!*
*Based on a clinical study with Anew Genics Treatment Cream after 12 weeks as assessed by a dermatologist on subjects 45-49 years of age.
SEE THE DIFFERENCE
ANEW Genics targets key signs of aging*for skin that looks up to 10 years younger!
Forhead BEFORE Treatment Cream*
- Visible wrinkles
- Uneven texture
- Lack of skin clarity
- Mean clinical improvement in fine wrinkles
- Up to 67% clinical improvement in texture
- Up to 60% clinical improvement in clarity
